Major players in the industry often pay their way to high rankings in search results making it difficult for smaller businesses to be seen. How can local title companies compete for visibility in their area?
Local Search Engine Optimization. Or, local SEO for short.
While large companies are dishing out funds to rank in your local market, you can utilize local SEO strategies to enhance your title company’s visibility. Because you are located within your local area and you have put effort into your local SEO, you can come out on top.
Let’s take a closer look at how it works.
What is Local SEO?
Local SEO is used to target an audience in a certain geographical region or otherwise physical location. This is done by focusing on keywords and local terms that will get your business in front of those in the area who will benefit from what you have to offer. This is done very strategically.
Local SEO and traditional SEO are quite similar, but instead of trying to rank for certain keywords on a national level (traditional), you are using keywords to rank locally.
Why Do Title Companies Need Local SEO?
Simply put, any business that provides goods or services in a brick-and-mortar structure can benefit from local SEO – and that includes title companies.
Helping those in the local area buy and sell property, title companies work within their communities. Their reach may be wide within that geographical area, but it still has a focused location.
National title companies are usually the first to pop up on a Google search, regardless of location. This is because they have the financial capability to purchase ads that will pop up anywhere. Unfortunately, this can pull business from local title companies.
With the right local SEO strategy, you can enhance your visibility. If you are a title company that handles business within a certain city, county, state, or region, local SEO can get you seen within these specific areas.
This is an easy way to drive potential customers to your site, whether they are using Google or Google Maps.
Local SEO Strategies For Your Title Company
To increase your title company’s visibility, consider implementing these local SEO strategies into your marketing plan.
Optimize Your Google Business Profile (GBP)
Your GBP should always be one of the first steps when it comes to boosting your local presence. Consider it the storefront or sign for your business — in the digital sense.
Ensure that your profile information is filled out in its entirety and that it is 100% accurate. Your name location, hours, holiday hours, and so forth need to be completed. Add some photos of your business, too.
Finally, always verify your location with Google. This will improve your local ranking.
Use Local Keywords on Your Website
To give your title company the best chance of showing up in search results, you are going to want to optimize your website for local keywords. This can lead to a significant jump in visibility.
● Do some keyword research, focusing on your local area
● Optimize all of your website’s metadata, including the meta descriptions and title tags
● Create high-quality web content that uses these local keywords
● Landing pages for each location can also prove beneficial
Build Your Reviews
Strong reviews not only help to build up your reputation, but it can also play a role in the performance of your local SEO. Find a way to encourage your satisfied customers to leave you a Google review.
If your number of reviews is increasing, it shows interest in your business. And with more people saying you are good at what you do — you are going to prove your credibility.
Google will take notice of your local role and boost your visibility.
Outsource Your Marketing Efforts
Local SEO doesn’t have to be hard, but it needs to be done right in order to be effective. So, it is why it is always a good idea to have an experienced digital marketing team in your corner.
There are many title companies out there all offering services like yours —- who will those in your local area find the next time they do a “title company near me” search on Google? Will it be you?
Take the steps now to secure your local visibility in the future.
Dalton Digital is a marketing agency that focuses exclusively on helping title companies grow their closing volume - and retain their clients. Contact us today to discuss ways digital marketing can help to grow your title company in any economic climate.