The title industry is constantly changing and evolving, as it reacts to everything that is going on within the real estate industry. The ups and downs will come and go, but someone is always going to be selling real estate —- and someone else will be looking to buy it.
This means that title services will always be in demand at some level. So, as we head into 2024, consider embracing some of these marketing trends for your title company.
Maintaining a Social Media Presence
Every year, social media presence remains at or near the top of the list when it comes to marketing trends for title companies. Or, nearly any company, for that matter. Why? Because customers can be found on social media platforms. It’s really that simple.
From Facebook to X, LinkedIn to IG, and yes, even TikTok, your presence matters. On social media, you can get up close and personal with your customer base without ever leaving your office.
By posting engaging and helpful content on a consistent basis, you are bringing your title company’s name and logo directly in front of potential customers. If they see it regularly, who do you think they will reach for when they need help with their real estate transaction?
Keep them interested with posts that include:
Links to industry articles
Links to your own website services and blog posts
FAQs
Local polls and questions
Pictures from your office, community engagement, and so forth
Tips about the title industry
Consider joining and being active within local and industry-specific online groups, too.
Designing an Optimized Website
In 2024, every business needs a website, but you cannot just have any website. You need one that is optimized to enhance the customer experience. They should be able to easily navigate through the site to see the services you offer, for instance. They should also be able to see why it is that they need a title company for their real estate transaction — and why you are the perfect option.
Always be sure that your website works well regardless of whether it is being accessed by a cell phone, a computer, or a tablet.
Your website should take advantage of SEO practices, including local SEO in order to reach those who are looking for ‘a title company near me’ on their Google search. In other words, not only should your website look enticing and provide the much-needed information, but there is a lot going on behind-the-scenes, too.
Creating Reliable Content
You may eat, sleep, and breathe title work, but most people don’t know much about it at all. If they are in the market for a new property or are considering selling theirs, they are going to have questions.
Where do most people go in this day and age when they have questions? That’s right — they turn to the internet.
With a site that is consistently updated with blog content providing explanations and answers to the most common title questions, you can position yourself to be a trusted source in the industry. What’s more, each piece of thoughtfully written content you add to your site can boost your chances of appearing in search results and getting leads.
Engaging Within the Community
Another marketing trend for title companies in 2024 is to make yourself known within your community. Show that you are a leader in the title industry and you are located within certain geographical areas. This means taking advantage of your Google business listing and various forms of local SEO, while also stepping up your customer engagement.
How do you do this? It’s pretty easy, actually, and it can yield great results. Here are a few ideas that you can use to begin to engage with customers throughout the year ahead:
Post authoritative pieces on industry topics in local magazines or newspapers
Engage with your followers on social media – respond to posts, answer questions, etc.
Support community events and increase brand awareness
The more active you remain locally and online, the more you will be recognized when a title company is needed. Even if you don’t see instantaneous results, they will come.
Remember, you are one of many title companies trying to rise to the top in the industry. Enlist the help of an experienced digital marketing agency, stay consistent and keep pushing forward — and make 2024 your best year yet.
Dalton Digital is a marketing agency that focuses exclusively on helping title companies grow their closing volume - and retain their clients. Contact us today to discuss ways digital marketing can help to grow your title company in any economic climate.