There are many title companies vying for the attention of buyers, Realtors, and lenders. But with so many title companies to choose from, it is hard to stand out. Of course, it doesn’t help that they find themselves in a unique situation - having a broad audience with more than one ideal customer.
So, how can title companies create successful digital marketing strategies that will reach both those within the industry and consumers?
Let’s take a look at how it is done.
1. Create a Website that Slays
It is so easy for anyone to walk step-by-step through a basic website and feel accomplished, whether they have any training with it or not. Unfortunately, as proud as one may be of tackling this feat, it doesn’t do you any good without some key components.
● Use of the right keywords
● Industry, Google -friendly SEO content
● The right amount of images and content - without overdoing it
● Easy to navigate and very transparent
In other words, your title company’s website should not be a DIY project. Instead, hire professionals that can build you a strategic website that will be picked up by search engines and will have a knockout user experience (UX). Just be sure to cater your site to everyone you serve.
Websites and a proper digital marketing strategy are not meant to replace your boots-on-the-ground or person to person relationship building, but rather supplement and support it.
2. Add Value For Your Visitors
You cannot just create a website - and let it sit. Search engines like Google are always changing the way they do things which means you need to be making changes to keep up. Or, better yet, stay one step ahead.
Create a plan that will allow you to provide real, organic content for your readers. And that includes real estate agents, lenders, buyers, sellers, and so forth. Fill your pages with information about your company, provide answers to the most asked questions, and create a steady blog with industry knowledge and the latest news. If the value is there, your readers will come back.
When someone reads through your website, they should know right away that you are an expert in the title world and that you are a company they can trust.
3. Don’t Forget to Optimize For Mobile Devices
Having a website that is a stunner on a laptop or desktop is great. But, since most people access websites on their phones or tablets, you are going to want to make sure it is responsive on these devices, too. Meaning, it shows correctly on a mobile device.
Create the same type of feel-good experience for your website on all platforms. This should be an important part of your digital marketing strategy.
4. Successful Digital Marketing Must Involve Social Media
Finally, as important as your website is, a lot of engagement and networking you will have with others will take place on social media. This is where you will be able to bring your brand to life.
Let your personality as a company shine through on any or all of your preferred social media pages. Develop a calendar that will list the posts and images for the month. Mix up your content with things like:
● fun and engaging posts
● industry news
● industry tips
● achievements
● community events
● services you offer
● answered FAQs
Your strategy should include regular routine posts, no more than 2 to 3 each week, that will help you to be recognized as an authority in the title industry.
5. Is Your Digital Marketing Strategy Successful?
As you begin to make these changes and revamp your online presence, it is important to make sure that you are monitoring your progress. Keep an eye on the KPIs that matter, such as your bounce rate, keyword rankings, social media traffic, organic search traffic, clickthrough rate, and more.
Hiring a skilled marketing team to consistently handle this monitoring and make tweaks when necessary can yield a great chance of achieving a successful digital marketing strategy.
Dalton Digital is a marketing agency that focuses exclusively on helping title companies grow their closing volume - and retain their clients. Contact us today to discuss ways digital marketing can help to grow your title company in any economic climate.