Gaining a new client is always exciting. But keeping an existing client is even better.
The world of real estate is constantly evolving and changing. People will come through the doors of your title company today and you may never see them again. It happens quite often.
Then there are those who come back time and time again, such as investors, realtors, lenders - even return homebuyers and property developers. When you provide a high level of customer service and you keep your title company in the forefront of their mind with your digital marketing skills, your retention rate is going to increase.
Here are 4 ways to retain your title company’s clients using digital marketing.
1. Email Lists
Email lists are one of the oldest forms of digital marketing. Though it would not still be as widely used today if it didn’t work.
Capturing emails and building email lists gives you a chance to be connected with your client base at any given moment. You can engage in conversations one-on-one, send tips or newsletters, updates about market changes, and so forth. Depending on your goals, you will find that there are so many possibilities once you have this point of contact.
Don’t be deterred by the required opt-in for emails as this is often done by clients with very little hesitation. Rather, if used successfully, a title company can send emails that build brand awareness while also encouraging loyalty.
The best part? You don’t have to worry about changing algorithms. This means when you find what works for your business, stick with it.
2. SMS Interaction
SMS marketing is also an opt-in option like email, but the open rate is much higher. Also known as text marketing, this hasn’t been around nearly as long as email - but it shows a lot of promise when included as part of a digital marketing campaign.
As with email, you do not have to worry about any changing algorithms. Instead, a text message goes directly to their phone.
3. Social Media
Social media marketing is a huge asset when it comes to building brand awareness and loyalty using digital marketing. Just as you have your friends on your social media pages personally, your title company’s page can have loyal followers.
As long as you continue to provide them with insightful and engaging posts, they are likely to stick around. Consider sharing industry articles, providing expert tips, sharing how-to videos, and so forth. And when you get a comment, be responsive.
Keep in mind that overdoing it on the social media front can backfire. If you are flooding timelines and news feeds with your content, you’re likely to see your retention rate drop. Stick to 2 to 3 posts a week.
4. Content Marketing
Content marketing for your title company refers to content on your website posted for your client base (though it is great for organic SEO purposes, too). You may create blog posts, instructional videos, create newsletters, and so forth trying to keep clients informed on the industry.
This information should be helpful and engaging, turning you into a trusted leader in the industry. You will become that voice when someone needs title work handled.
What’s more - if you are connected with clients either on an email list or through social media, you can have your content sent out to your audience.
Retain Your Clients with Digital Marketing
Digital marketing is a very active branch of marketing - one that can help you find new clients as well as keep them, too.
The key is to utilize these things appropriately and in a manner that will be conducive to what you are doing. And, working with a digital marketing firm can give you the greatest chance of building a foundation of loyal clients.
Dalton Digital is a marketing agency that focuses exclusively on helping title companies grow their closing volume - and retain their clients. Contact us today to discuss ways digital marketing can help to grow your title company in any economic climate.