Creating a user-friendly and informative website is one of the first things you need to do when building your brand and marketing your company. And, yes, this holds true for title companies, too.
Your website is designed to let potential customers get to know who you are, what you offer, and what sets you apart from others. It is the first step toward making your way through all of the competition in the digital world.
Though, creating a highly-functional website for your business is much more than just creating a beautiful website— especially if you want someone to see it. This is where Search Engine Optimization (SEO) comes in.
When used properly, SEO increases your title company’s visibility and reach in search engine results. In other words, it gets your business in front of those who need title services, typically real estate agents.
If you want to draw people to your website, you must harness these SEO techniques for your title company.
Get to Know SEO
You cannot reap the benefits of SEO if you don’t understand what it is. Take the time to expand your knowledge on the subject in order to put it to use for you. You know that it needs to be used well to rank high in search results and lead visitors to your page, but what are the strategies to get there?
To get your SEO started, you will need to understand your ideal customer so you know just who you want to target in the search results. You will also want to begin creating a plan for each part of your marketing strategy. For instance, what are you trying to accomplish and how do you intend to do so successfully?
Remember, this is just a way to get started in understanding where SEO techniques come from.
Do Your Keyword Research
The value of keywords cannot be stressed enough. They are vital to the success of your marketing strategy as nearly everything in SEO comes down to having the right keywords.
Your keywords will need to be the right words that will pull in the right audience. Understanding how to weed through a multitude of keywords to find the best fit is so important. Otherwise, you are simply wasting your time.
Once you have settled on the keywords that you believe will give you the greatest results, begin incorporating them into your website headings and throughout the content of your website so that it flows and appears natural. Overusing your keywords is known as keyword-stuffing and you will find yourself penalized for it.
There are many online tools available to help you try to find the best keywords.
Don’t Underestimate Title Tags
Title tags (page titles) are another very important SEO technique. These are meant to spill out what your web page is all about in a clickable link. The trick is that you only have about 60 to 70 characters to do this in. And you will, of course, want to use a keyword or two without overusing them.
You want to catch the reader’s eye so consider your customer when you are writing your title tags.
Keep Your Web Content Fresh
You have to continually keep your web content fresh if you want it to rank. This means adding new content with your ideal keywords at a steady pace. Many title companies choose to do this in the form of blog content.
Adding a new blog every week or so that includes your keywords is a great way to rejuvenate your content. Just be sure to make it sound natural so that it engages the reader. Keeping your blogs informative gives you the perfect opportunity to not only boost your SEO but also label yourself as an authority in the title industry.
Constantly Monitor Results
You should always be monitoring the results of your SEO techniques as the algorithms are always changing. This means that the keywords you are finding to be most effective today may not be so tomorrow. It is always a good idea to keep an eye on your keywords, as well as your on-page and off-page optimizations to make sure everything is flowing smoothly.
Doing this regularly can ensure you receive the best results.
Professional SEO Techniques
You could find ways to implement SEO techniques with an internal team of specialists. But if you are not familiar with how to do it, how do you know that they are? How can you be sure you are finding success with your SEO efforts?
If you want to harness SEO techniques like the professionals do, then you need the professionals on your side. This will give you the best chance of crushing the competition—while you continue to focus on your thriving title company.
Are you ready to harness SEO techniques for your title company?
Dalton Digital is a marketing agency that focuses exclusively on helping title companies grow their closing volume - and retain their clients. Contact us today to discuss ways digital marketing can help to grow your title company in any economic climate.